Throughout my career, I have consistently driven transformative initiatives and achieved remarkable results across renowned fashion brands. At Karen Millen, Coast, and Misspap within Boohoo Group PLC, I led comprehensive rebranding efforts and orchestrated high-impact campaigns, including the iconic 'ICON' series featuring Helena Christensen, Paulina Porizkova, and Elizabeth Hurley. During my tenure, I significantly increased revenue. Additionally, I have an entrepreneurial spirit and co-founded Glossy Pops, launching our own brand in New York. At Glossy Pops, I played a pivotal role in developing the brand from inception to global distribution, leveraging creative direction and strategic marketing to achieve substantial sales revenue and market penetration.